character building school assemblies Character building
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Character, the six-pillar way.

In 1991, Dennis Langlais loaded a single quarterpipe into the back of a van and drove to a Southern California elementary school. The plan was a lunch-hour BMX demonstration paired with a short message about avoiding drugs and standing up to bullies. That first show ran 22 minutes — the audience of 380 students sat silent during the message segments and erupted during the stunts. Learn more about our character building school assemblies offerings.

Three principals were in the audience. By the end of the week, all three had booked dates. Word travelled the way it does between school administrators: slowly, then suddenly all at once.

X Games-grade riders. School-ready messages.

Every rider on the team is a working professional BMX performer — with full liability insurance, a clean background check, and decades of reading K-8 audiences. They know when to crack a joke and when to drop the message.

"The students were still quoting the upstander code in advisory the following Monday — that's the test."

Three and a half decades in, the BMX School Assembly Programs team has performed at more than 5,000 schools across all 50 states. The ramps are bigger. The sound is louder. The riders are better. The formula hasn't changed.

Stunts students remember. Messages that follow them home.

Every character building school assembly is a 40-minute production with three integrated message segments: anti-bullying, drug-free choices, and character. Students remember the stunts; the messages stick because of them.

The format is built around what is recoverable on Monday morning — the language students can quote back to a teacher, the lessons that survive the trip from the gymnasium to the cafeteria to the kitchen table. That's the only real test of a school assembly.